Privacy Policy

1. Introduction

This Privacy Policy explains how MovixMedia ("we," "us," or "our") collects, uses, stores, shares, and protects your personal information when you visit our website at movixmedia.jp, use our services, or otherwise interact with us. We are committed to handling your data responsibly and transparently.

MovixMedia operates as a smart entertainment and hobby optimization platform based in Japan. Our registered business address is 3-1-2 Marunouchi, Chiyoda-ku, Tokyo 100-0005, Japan. We act as the data controller for all personal information processed through our website and services.

We process personal data in compliance with the Act on the Protection of Personal Information (APPI) of Japan, the European Union General Data Protection Regulation (GDPR) where applicable to users located in the European Economic Area, and other relevant data protection legislation. By accessing our website or submitting your information through our forms, you acknowledge that you have read and understood this Privacy Policy.

If you have any questions or concerns about how we handle your data, you can reach our privacy team at any time using the contact details provided at the end of this document. We encourage you to read this entire policy carefully before providing us with any personal information.

2. What Data We Collect

We collect different categories of personal data depending on how you interact with our website and services. The types of information we may collect include:

Information you provide directly:

Full name - provided when you complete our registration form or contact us.
Email address - used for delivering your personalized entertainment optimization plan, updates, and responding to your inquiries.
Phone number - collected optionally through our registration form for direct communication purposes if you request support or consultation.
Entertainment preferences - such as favorite genres, current subscriptions, and viewing habits that you share with us to receive tailored recommendations.
Correspondence content - any messages, feedback, or inquiries you send to us through email or our website contact forms.

Information collected automatically:

IP address - your Internet Protocol address is recorded by our server logs when you visit our website.
Device information - including your browser type, operating system, screen resolution, device type (mobile, tablet, or desktop), and language settings.
Usage data - pages visited, time spent on each page, links clicked, scrolling behavior, and navigation patterns on our website.
Referral data - the website or search engine that directed you to our site, including search queries where available.
Cookie identifiers - unique identifiers stored by cookies and similar technologies on your device, as described in the Cookies section below.

We do not knowingly collect sensitive personal data such as health information, political opinions, religious beliefs, or biometric data. Our data collection is limited to what is necessary for providing and improving our services.

3. How We Collect Data

We collect your personal information through several methods, each serving a specific purpose in delivering and improving our services:

Registration and contact forms: When you fill out the registration form on our homepage or any contact form on our website, the data you enter (name, email, phone number) is transmitted securely to our servers. All form submissions require your explicit action, and we do not pre-fill forms with data from external sources.

Cookies and similar technologies: Our website uses cookies to remember your preferences, analyze site traffic, and improve your browsing experience. Cookies are small text files placed on your device by your web browser. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period). You can manage your cookie preferences through the cookie consent banner displayed on your first visit, or through your browser settings at any time.

Analytics tools: We use Google Analytics to understand how visitors interact with our website. Google Analytics collects data about page views, session duration, bounce rates, and demographic information in aggregate form. This data is processed by Google under its own privacy policy. We have configured Google Analytics to anonymize IP addresses before processing.

Server logs: Our web hosting provider automatically records certain information each time you request a page from our website. These server logs include your IP address, the date and time of your request, the pages you visited, and the browser and operating system you used. Server logs are maintained for security and troubleshooting purposes.

Email interactions: If you subscribe to receive our entertainment optimization tips, we may track whether you open our emails and which links you click. This helps us understand which content is most useful to our subscribers and allows us to improve our communications over time.

4. Legal Basis for Processing

Under the GDPR (applicable to users in the EEA) and consistent with the principles of the Japanese APPI, we process your personal data based on the following legal grounds:

Consent (GDPR Article 6(1)(a)): When you submit our registration form, you explicitly consent to the collection and use of your personal data for the purposes described at the point of collection. You may withdraw your consent at any time by contacting us directly, and we will cease processing your data for those purposes. Withdrawal of consent does not affect the lawfulness of processing that occurred before the withdrawal.

Contract performance (GDPR Article 6(1)(b)): When you request a personalized entertainment optimization plan, we process your data as necessary to deliver the service you have requested. This includes using your name and email to send your personalized plan and follow-up content.

Legitimate interest (GDPR Article 6(1)(f)): We have a legitimate business interest in analyzing website usage patterns to improve our services, maintaining security of our platform, and sending relevant content to users who have actively engaged with our website. We always balance our interests against your rights and freedoms, and we do not pursue legitimate interest processing where it would override your fundamental rights.

Legal obligation (GDPR Article 6(1)(c)): In certain situations, we may be required to process or retain your personal data to comply with legal obligations under Japanese law, such as tax record-keeping requirements or responding to lawful requests from government authorities.

5. How We Use Your Data

We use the personal information we collect for the following specific purposes:

Service delivery: Creating and delivering your personalized entertainment optimization plan, including subscription recommendations, curated watchlists, and budget projections tailored to your preferences and current setup.
Communication: Sending you the content you have requested, responding to your questions or support inquiries, and notifying you about important updates to our services or this Privacy Policy.
Periodic tips and recommendations: If you have opted in, we send weekly or monthly entertainment tips, new content recommendations, and seasonal subscription advice. You can unsubscribe from these communications at any time using the unsubscribe link included in every email.
Website improvement: Analyzing aggregated usage data to understand which sections of our website are most visited, which guides are most popular, and how we can improve the overall user experience. This analysis is performed on anonymized or pseudonymized data whenever possible.
Security and fraud prevention: Monitoring for suspicious activity, preventing unauthorized access to our systems, and protecting the integrity of our website and user data.
Legal compliance: Maintaining records as required by Japanese tax and commercial law, and responding to legitimate legal requests from authorized government bodies.

We do not use your personal data for automated decision-making or profiling that produces legal effects or similarly significant consequences for you. All personalized recommendations are generated as suggestions and the final decision always remains with you.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, or as required by applicable law. The specific retention periods for different categories of data are as follows:

Registration form data (name, email, phone): Retained for 2 years from the date of your last interaction with our services. If you request deletion, we will remove this data within 30 days.
Email communication records: Retained for 2 years from the date of the last email exchange for reference and support continuity purposes.
Cookie data: Analytics cookies are set to expire after 13 months. Essential cookies expire at the end of your browsing session or after 12 months, depending on the cookie type.
Server log data (IP addresses, page requests): Retained for 90 days for security monitoring and troubleshooting, then automatically deleted.
Analytics data (aggregated usage statistics): Retained for 26 months in Google Analytics, after which it is automatically deleted by Google.
Legal and financial records: Retained for 7 years as required by Japanese commercial and tax law.

When data reaches the end of its retention period, we securely delete or anonymize it so that it can no longer be associated with you. If you request the deletion of your data before the standard retention period expires, we will comply within 30 days unless we have a legal obligation to retain it.

7. Data Sharing

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We share your data only with the following categories of service providers who assist us in operating our website and delivering our services:

Hosting providers: Our website is hosted on secure servers provided by a professional hosting company. They store our website files and databases, which may include your submitted form data. Our hosting provider processes data only on our instructions and is contractually obligated to protect your information.
Analytics providers: We use Google Analytics to analyze website traffic patterns. Google processes anonymized usage data on our behalf under its data processing terms. We do not send personally identifiable information to Google Analytics.
Email service providers: If you sign up to receive our entertainment optimization tips, your email address and name are stored by our email delivery service provider. This provider is contractually bound to use your data only for sending emails on our behalf and is prohibited from using it for their own purposes.
Payment processors: If you purchase any optional premium digital products or services, your payment information is processed by a PCI-compliant payment processor. We do not store credit card numbers, bank account details, or other financial payment data on our own servers.

We may also disclose your personal information if required by law, court order, or government regulation, or if we believe in good faith that such disclosure is necessary to protect the safety of our users, defend our legal rights, or investigate potential violations of our Terms of Service.

In the event that MovixMedia undergoes a business transition such as a merger, acquisition, or sale of assets, your personal data may be transferred as part of that transaction. In such a case, we will notify you via email or a prominent notice on our website and provide you with the opportunity to opt out before your data is transferred to the new entity.

8. International Transfers

MovixMedia is based in Japan, and your personal data is primarily stored on servers located in Japan. However, some of the third-party service providers we use (such as Google Analytics and our email service provider) may process data in locations outside of Japan, including the United States and European Union.

When personal data is transferred outside of Japan or the European Economic Area (EEA), we ensure that appropriate safeguards are in place to protect your information. These safeguards include:

Standard Contractual Clauses (SCCs): We use EU-approved Standard Contractual Clauses with service providers who process EEA residents' data outside the EEA, ensuring that your data receives an equivalent level of protection regardless of where it is processed.
Adequacy decisions: Where the European Commission has issued an adequacy decision for the receiving country (such as Japan under the EU-Japan mutual adequacy arrangement), we rely on that decision as a legal basis for the transfer.
Contractual obligations: All third-party processors are bound by data processing agreements that require them to implement appropriate technical and organizational security measures consistent with this Privacy Policy.

If you would like more information about the specific safeguards applied to international transfers of your data, please contact us using the details at the bottom of this policy.

9. Your Rights

Under the GDPR (for EEA residents), the Japanese APPI, and other applicable data protection laws, you have the following rights regarding your personal data:

Right of Access (Article 15)

You have the right to request a copy of the personal data we hold about you, along with information about how it is being processed.

Right to Rectification (Article 16)

You can request that we correct any inaccurate or incomplete personal data we hold about you.

Right to Erasure (Article 17)

You can request that we delete your personal data when it is no longer necessary for the purposes for which it was collected, or if you withdraw your consent.

Right to Restriction (Article 18)

You can request that we limit the processing of your personal data in certain circumstances, such as when you contest the accuracy of the data.

Right to Data Portability (Article 20)

You can request that we provide your personal data in a structured, commonly used, machine-readable format so that you can transfer it to another service provider.

Right to Object (Article 21)

You can object to the processing of your personal data based on our legitimate interests. We will cease processing unless we can demonstrate compelling legitimate grounds that override your interests.

Right to Withdraw Consent

Where processing is based on your consent, you may withdraw that consent at any time. This will not affect the lawfulness of any processing carried out before the withdrawal.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days. In complex cases, we may extend this period by an additional 60 days, but we will inform you of any such extension and the reasons for it within the initial 30-day period.

If you are not satisfied with how we handle your request, you have the right to lodge a complaint with a supervisory authority. For residents of the EEA, this would be the data protection authority in your country of residence. For residents of Japan, you may contact the Personal Information Protection Commission (PPC) of Japan.

10. Cookies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and understand visitor behavior. Below is a detailed breakdown of the types of cookies we use:

Cookie Type	Purpose	Duration
Essential	Required for core website functionality such as cookie consent preferences and form session management. These cannot be disabled.	Session to 12 months
Analytics	Used by Google Analytics to collect anonymized data about page views, session duration, and user navigation patterns to help us improve our website.	Up to 13 months
Functional	Remember your language preferences, display settings, and whether you have previously interacted with certain features like the newsletter signup popup.	Up to 12 months

When you first visit our website, a cookie consent banner appears at the bottom-right corner of the screen. You can choose to accept or reject non-essential cookies at that time. Your preference is stored locally on your device and respected on subsequent visits.

You can also manage cookies through your browser settings. Most modern browsers allow you to view, block, or delete cookies for specific websites. Please note that blocking essential cookies may prevent certain features of our website from functioning correctly.

For more information about cookies in general, including how to manage them in different browsers, visit allaboutcookies.org.

11. Children's Privacy

Our website and services are not directed at children under the age of 16. We do not knowingly collect, store, or process personal data from anyone under 16 years of age. If you are a parent or guardian and you believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected].

If we discover that we have inadvertently collected personal data from a child under 16, we will take immediate steps to delete that information from our records. We will also notify the parent or guardian if their contact information is available to us.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. When we make material changes, we will:

Update the "Last Updated" date at the top of this page.
Display a prominent notice on our website homepage for at least 14 days following the change.
Send an email notification to registered users if the changes significantly affect how their data is processed.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data. Continued use of our website after changes have been posted constitutes your acknowledgment of the updated policy.

Previous versions of this Privacy Policy are available upon request. Contact us at the email below if you need access to an earlier version.

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